The satellite and earth observation industry can often be frustrating, and Joe Morrison is vocal about what needs to be addressed to maximize its potential. In fact, it was his honesty that landed him at Umbra as Vice President of Customer Experience; his now popular blog on the satellite industry was read by Umbra’s co-founder, who later reached out to him.

With his light-hearted demeanour, Joe tackles intricate subjects in a way digestable for all. In this episode we spoke with him about the myriad applications of synthetic aperture radar (SAR) data and Umbra’s edge as a manufacturer.